With our new Executive Director, Jenna Sudds, on board we’re now gearing up on the development of the Kanata North BIA brand. This initiative is very important to our future success because a strong brand for our BIA is really about defining the core compelling and relevant value that we intend to deliver to our members. It’s about what we stand for, what we promise to deliver to you consistently, and what our direction will be. In fact, a brand is really the touchstone against which we plan, develop and measure everything we do. Oh, and yes, there will be a great logo and all the visuals that we associate with a brand. We’ll be hard at work on this with our partner, Marketing Magnitude, throughout the summer on this project. Join us for the brand unveiling at our Official Launch event on September 5 at the Marshes. We hope to see you all there!